Monthly Specials

Amethyst

Purple passion. From refreshing lilac to ripe plum, the drama and excitement of purple are fully reflected in Amethyst. Perhaps because of its depth and richness, Amethyst has always been associated with intense emotion. It is fitting, then that the legend of its origin is a tale of revenge, devotion and immortal remorse.

The story is told that Dionysus, the Greek God of Wine, was insulted one day by a mortal. Enraged, he called forth vicious tigers to exact revenge on the next mortal who would cross his path. This individual was, unfortunately, the maiden Amethyst. On her way to pay tribute to the Goddess Diana, the innocent girl suddenly found herself face-to-face with the tigers of the vengeful God. To save her from the beasts, Diana turned Amethyst into a statue of pure crystalline quartz. So beautiful was the maiden that Dionysus in sorrow and remorse, wept tears of rich wine over the statue. His tears stained the quartz, thus creating the poetic gem which still bears her name.

Ranging in color from deep purple to a pale lavender, Amethyst continues to have wide appeal through 2008. The bright purple hue of Amethyst attracts consumers who find the Blue Music and Vibe color-stories appealing.